Marie Shields is an experienced digital marketing and consumer PR professional based in Donegal, with local, national and international experience in creating targeted and meaningful marketing campaigns to reach and resonate with the right audiences.
Promoting good people, places and brands is Marie’s passion, and her background in international marketing, ecommerce and PR, has seen Moss Marketing grow customer bases through strategic social media ad targeting on Facebook and Instagram - in tandem with exposure on outlets ranging from BBC, Vogue, The Guardian and the Sunday Business Post to Nationwide, Upworthy, Image Magazine and Ireland AM.
Marie brings a mix of data driven and creative strategic planning to her client base, devising actionable plans to connect with the online communities who are most likely to convert to a lead, sale or membership. Empathy, experience and practical tactics are at the heart of the Moss Marketing client campaigns which work on a trusted framework of working effectively towards a brands’ bigger picture.
Creating brand awareness and online marketing issues, in a collaborative, results driven and positive ways is an exciting part of Marie’s daily work. Innovative, dynamic and emerging content-marketing tactics such as video and custom digital content, and how to leverage this to promote messages, sell products and attract leads are a key part of Marie’s services and training.