Marketing for Tourism

I'm Joleene, a tourism marketing specialist with over 20 years of experience helping accommodation providers and visitor experiences across Ireland grow their direct bookings, strengthen their online presence, and reduce reliance on third-party platforms like OTAs.

I work with boutique hotels, glamping sites, guesthouses, Airbnbs, museums, and tourism activity providers who are passionate about what they do but don’t have the time or expertise to manage marketing on their own. Whether it’s launching a bookable website, creating a content plan, building social media visibility, or setting up email campaigns that actually convert — I help business owners make marketing feel doable, strategic, and effective.

My services include 1:1 strategy sessions, monthly marketing management, training workshops, and digital products tailored to small tourism operators. I also now offer professional video content creation and paid ad campaigns for businesses looking to scale up.

You can work with me in three ways:

Done-for-you marketing services where I manage your campaigns and content.

1:1 Strategy & Mentoring sessions designed to build your skills and give you a clear action plan.

Workshops & Online Training for tourism businesses ready to grow online visibility and direct bookings.

If you’re a busy accommodation provider or tourism entrepreneur ready to get more guests and more clarity